InsightNow

InsightNow Ltd is a customer insight consultancy helping leading organisations establish and deliver their target customer experience strategies.

Strategy Director UK

2013

Defined the transition from legacy product and service offering in order to leverage new technologies:

  • Developed a cloud-based survey solution enabling rapid prototyping and deployment of surveys across all device types at a much lower cost.
  • Utilized this solution and designed surveys for successful pitches to leading telcos and financial institutions.
  • Evaluated and integrated a series of tools in order to modernize the company's product offering.

An invaluable experience in Customer experience and the various ways to measure and to monitor customer engagement and satisfaction.

By far one the most boring job I've had: spent half my time fighting the fake concept that is NPS, even wrote a long and detailed article to try and persuade my management of its wrongness. Anyways, it paid the bills...

A survey engine feeds a cloud-based database, gathering input from multiple online and offline customer forms. The data is repurposed in real time, in order to display the results through jQuery charts embedded in a 3D slider.