ForeFront Europe 2012
Sales Manager - Southern Europe
Established and managed Sales and Marketing in France, Italy and Spain.
- Managed localization of all products in 3 languages, including software, packaging, consumer and trade marketing material.
- Managed Marketing communications (designed advertising, hired 3 PR companies, organized trade-shows, etc.)
- Successfully launched 3 major products, generating a press coverage of over 40 articles per month.
- Recruited 2 distributors in Spain and Italy in order to accelerate our growth in these countries.
- Developed the French distribution channels with a variety of retailers (Fnac, Surcouf), one distributor and several OEM agreements and Magazine bundles.
Achieved 147% of Sales objectives after rolling out the brand in all 3 countries within 3 months However, Forefront US was sold to another US software company (Summer 1997) which closed down European operations.
About the company:
US start-up specializing in Internet and utilities software Shortly after the launch of their European operations based in the UK, I was hired to market and sell their catalog in France, Italy and Spain.